DAM is a Portuguese brand founded in 2013 in São João da Madeira, centrally located 30 km from Porto, 20 km from the Maritime Coast and 30 km from the mountains. Their products also reflect a mix of design, industry, and craftsmanship, always keeping in mind the collective cultural heritage of the country. Its location and its people are special and that is why they try to give value to local labour, always adding an avant-garde point by applying new techniques, technologies, and designs.
Their main objective is to create sustainable products that last over time but without losing their passion for product design, that is, to build the bridge between the Culture and the Economy. Their commitment to sustainability is founded on 5 core values:
– Build to last: The production, assembly and packing of their products are carried out in Portugal with a constant quality’s control. – Honest materials: they use different materials that best represent their culture and evoke sensations such as FSC-certified solid wood and cork or certified fabrics. As well as marble, hemp, rice straw and osier. The cork is a material that is 100% natural, recyclable, reusable and renewable. In fact, Portugal is the world’s largest producer of cork, so it is a material that defines very well the Portuguese essence. – Cultural heritage: to create unique and creative products, they must first do research into the culture and stories of the people who make up the country. – Smile price: they set an appropriate price for each product considering the characteristics that make it unique and special. They also focus on supporting the local economy. – Made to order: to avoid mass creation and the waste it generates, they make all their products to order, meaning they only use the material and energy required to fulfil orders. This gives the customer the opportunity to customise the products to your liking.
DESIGNERS
Hugo Silva and Joana Santos, founders and designers in Dam, are both graduates and master’s in design by the University of Aveiro, in Portugal.
Joana Santos collaborated in the foundation of the first Junior Company of the Aveiro’s region, the Aveiro Smart Business, and in the Federation of Junior Companies of Portugal. In addition, she has collaborated with different companies, developing branding and graphic communication projects. She has a special taste for graphic design.
Hugo Silva has extensive experience in the design world, having worked as an Interaction Designer at CreativebitBox and B-Around. He also collaborated with the Providência Design studio on projects such as the Troia Museum and the Penafiel Museum. This studio has won several national and international awards.
Finally, Christophe de Sousa is a French-Portuguese product designer, the first to be invited to design for DAM. He studied Industrial Design at the Universidade Lusíada in Porto and since 2017 has his own design studio in Porto. He is currently recognised as one of the most prestigious designers of his generation in Portugal.
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