Clay, felt, wool, wood - the key elements of this ethno-style collection. FAINA was represented for the first time at the exhibition in Bologna, Italy in 2014. In 2015 the collection was awarded with the Industart prize from the international industrial design competition.
The concept "live design" involves the usage of natural eco-materials, such as solid wood, felt, foam, and clay/ceramics. Each of them has its own special energy. For example, clay is one of the oldest building materials in human history. It is very plastic, timid, but not easy to work with. Victoria works with 8 sculptors in order to achieve perfect result with clay - so that the ceramic details of the furniture are durable, textured, interesting. However, the energy of this natural material is very warm and homely. In FAINA collection clay acts as the dominant element.
FAINA collection attracts the attention of lovers of minimalistic interiors who, in an age of globalization and ubiquitous spam, appreciate "more air" in their surroundings. "We need to create design honestly: that the tree would be a tree, a metal would be a metal, not an imitation or a substitute" - says the author of the collection. Naturalness and environmental friendliness are the main peculiarity of the FAINA product line.
According to Victoria, “Faina wanted to come to this world by herself". Several years ago, Victoria Yakusha followed her pride and sense of deep love for her national roots and decided to make the Ukrainian ethnicity understandable and recognizable all over the world. "Through the FAINA collection I wanted to display the full strength of the Ukrainian ethnos, as I feel it myself, but in a modern interpretation, - she admits. - For me, Ukraine is the warmth of purple evenings, the comfort of Ukrainian villages, the breath of the Carpathian Mountains, the beauty of the red ribbon in a girl's hair... Everyone who looks at FAINA furniture will see and feel these colours and emotions. Fragile clay, soft wool, solid wood, red and black ornaments, simple forms - this is my FAINA".
At the same time, Victoria specifies that FAINA is just the beginning of the search: a search of herself, something close to the heart and soul, and also a search of a place for Ukrainian design in the modern world. Globalism, individualism and minimalism are the trends of our present and our future, but in pursuit of fashion we must not forget our roots.
Viktoriya Yakusha is a Ukrainian architect and interior designer, the author of many residential and public interiors, owner and general manager of Yakusha Design Studio.
Viktoriya Yakusha has extensive experience in the field she has been working since 2002 and has implemented a number of projects of varying complexity. One of her projects is included into the book «BEST HOME DESIGN», which features 40 world’s best home interiors. Her artistic credo is as follows: ”Love to each and every project is an integral part of the job”. Using bold and unconventional techniques she creates eco minimalistic interiors. Viktoriya has shaped her style under the influence of European understanding of architecture and design while studying in France and adopting experience from such interior design trend setters as Marcel Wanders, Zaha Hadid and Kelly Hoppen. Today Victoriya also leads a course of interior design in European Design School (Kyiv) and established her own design school «$ cubed».