Founded in 2017 by Nacho García in Valencia, Naan Furniture was born from a love for furniture, simplicity, and the stories hidden behind each object. With a focus that blends Mediterranean design, local production, and sustainability, the brand has established itself as an honest and conscious voice in the interior design sector.
The Story Behind Naan Furniture
Naan Furniture’s origins are closely tied to the personal journey of its founder, Nacho García, and his search for a more responsible way to inhabit living spaces. The spark came from a need: to create a sustainable alternative that, without compromising on design, allowed a reconnection with the essential.
Inspired by Mediterranean landscapes, the sea, nature, and travel, Naan began by offering untreated natural wood furniture. This not only provided a warm and timeless aesthetic, but also allowed customers to personalize each piece, fostering a more intimate and lasting relationship with their furniture.
Naan Furniture Products
Since its beginning, Naan Furniture’s catalog has grown organically. What started with sideboards and TV stands has evolved into a full collection that includes tables, shelving units, sofas, bedroom furniture, and decorative accessories—all crafted from solid, sustainably sourced pine wood.
The brand’s style is defined by a strong Mediterranean identity: clean lines, noble materials, and a design that prioritizes functionality without sacrificing beauty. Their offering is aimed at people who value authenticity, craftsmanship, and environmental responsibility as essential aspects of design.
One of their most appreciated options is the ability to choose unfinished furniture, encouraging mindful personalization and reducing the use of unnecessary treatments. This turns each piece into an extension of the customer’s personality, inviting them to participate in the creative process.
Additionally, Naan pays close attention to every part of the customer experience—from personalized service to simple product assembly—fostering a close and human connection throughout the purchasing journey.
Naan Furniture and Sustainability
Sustainability is at the core of every decision at Naan Furniture. Their mission is clear: to create durable, accessible, and responsible furniture. This is reflected in practices such as using PEFC-certified wood, producing locally to reduce CO₂ emissions, avoiding unnecessary plastic in packaging, and offering carbon-neutral shipping.
Naan also goes a step further in its environmental commitment through a partnership with Greenpark: for every order placed, five trees are planted, actively contributing to the fight against deforestation.
On a social level, the brand supports the development of the local economy and promotes fair employment within its community—showing that a company can and should have a positive impact beyond the product itself.
For Naan Furniture, sustainability isn’t a trend—it’s a work philosophy. The key, according to Nacho García, is to show that sustainable can also mean beautiful, functional, and accessible. From its workshop in Valencia, the brand works every day to create products that not only furnish a space, but also inspire a new way of consuming.
The result is furniture that connects with emotion, designed to last, to accompany, and to evolve over time. In doing so, Naan Furniture not only transforms homes—but also mindsets—championing a slower, more natural, and more respectful way of living.
